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Yes at the age of 16, he proved others that he is worth thousand trillion dollars and now his name is known for records and his career span may be higher than some of his team mates age, his climbed up many stones that are thrown to him and now he is the topmost cricketer that the world has seen and he is none other than – Sachin Ramesh Tendulkar, (Marathi: सचिन रमेश तेंडुलकर) (born April 24, 1973 in Mumbai). In 2002, Wisden ranked him the second greatest Test batsman of all time, next to Donald Bradman, and the second greatest one day international (ODI) batsman of all time, next to Viv Richards. In September 2007, the Australian leg spinner Shane Warne rated Tendulkar as the greatest player he has played with or against. Tendulkar was the only player of the current generation to be included in Bradman’s Eleven. His nick names are “Little Master” or “Master Blaster”, “Tendlya”, “The Master”, “The Little Champion”.

His career statistics are as below:

Competition	Test	ODI	FC	LA
Matches	159	430	261	517
Runs scored	12,773	16,903	21,662	20,455
Batting Avg	54.58	44.48	58.70	45.35
100s/50s	42/53	44/91	69/99	55/109
Top score	248*	186*	248*	186*
Balls bowled	3,934	8,015	7,299	10,191
Wickets	44	154	69	201
Bowling Avg	51.63	44.19	60.34	41.96
5 wickets	0	2	0	2
Best bowling	3/10	5/32	3/10	5/32
Catches	102	130	170	165

Tendulkar is the highest run scorer in both Test matches and ODIs, and also the batsman with the most centuries in either form of the game. The first player to score fifty centuries in all international cricket combined, he now has more than eighty international centuries.

On October 17, 2008, when he surpassed Brian Lara’s record for the most runs scored in Test Cricket, he also became the first batsman to score 12,000 runs in that form of the game, having also been the third batsman and first Indian to pass 11,000 runs in Test cricket. He was also the first player to score 10,000 runs in one-day internationals, and also the first player to cross every subsequent 1000-run mark that has been crossed in ODI cricket history. In the fourth Test of the Border-Gavaskar Trophy against Australia, Tendulkar surpassed Australia’s Allan Border to become the player to cross the 50-run mark the most number of times in Test cricket history, and also the second ever player to score 10 Test centuries against Australia, after only Sir Jack Hobbs of England more than 70 years back. Tendulkar has been honored with the Padma Vibhushan award, India’s second highest civilian award, and the Rajiv Gandhi Khel Ratna award, India’s highest sporting honor.

Early years and personal life:

Tendulkar was born in Bombay (now Mumbai). His father, Ramesh Tendulkar, a Marathi novelist, named Tendulkar after his favourite music director, Sachin Dev Burman. Tendulkar’s elder brother Ajit encouraged him to play cricket. Tendulkar has two other siblings: a brother Nitin, and sister Savitai.

Tendulkar attended Sharadashram Vidyamandir (High School), where he began his cricketing career under the guidance of his coach and mentor, Ramakant Achrekar. During his school days he attended the MRF Pace Foundation to train as a fast bowler, but Australian fast bowler Dennis Lillee, who took a world record 355 Test wickets, was unimpressed, suggesting that Tendulkar focus on his batting instead. When he was young, Tendulkar would practice for hours on end in the nets. If he became exhausted, Achrekar would put a one-Rupee-coin on the top of the stumps, and the bowler who dismissed Tendulkar would get the coin. If Tendulkar passed the whole session without getting dismissed, the coach would give him the coin. Tendulkar now considers the 13 coins he won then as some of his most prized possessions.

While at school, he developed a reputation as a child prodigy. He had become a common conversation point in Mumbai circles, where there were suggestions already that he would become one of the greats. His season in 1988 was extraordinary, with Tendulkar scoring a century in every innings he played. He was involved in an unbroken 664-run partnership in a Lord Harris Shield inter-school game in 1988 with friend and team mate Vinod Kambli, who would also go on to represent India. The destructive pair reduced one bowler to tears and made the rest of the opposition unwilling to continue the game. Tendulkar scored 326* in this innings and scored over a thousand runs in the tournament. This was a record partnership in any form of cricket until 2006, when it was broken by two under-13 batsmen in a match held at Hyderabad in India.

When he was 14, Indian batting legend Sunil Gavaskar gave him a pair of his own ultra light pads. “It was the greatest source of encouragement for me,” he said nearly 20 years later after surpassing Gavaskar’s top world record of 34 Test centuries. In 1995, Sachin Tendulkar married Anjali (born November 10, 1967), a paediatrician and daughter of Gujarati industrialist Anand Mehta. They have two children, Sara (born October 12, 1997), and Arjun (born September 24, 1999). Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai-based NGO associated with his mother-in-law, Annaben Mehta.

Early domestic career:

On December 11, 1988, aged just 15 years and 232 days, Tendulkar scored 100 not out in his debut first-class match for Bombay against Gujarat, making him the youngest Indian to score a century on first-class debut. He followed this by scoring a century in his first Deodhar and Duleep Trophy. He was picked by the Mumbai captain Dilip Vengsarkar after seeing him negotiate Kapil Dev in the nets., and finished the season as Bombay’s highest run-scorer. He also made an unbeaten century in the Irani Trophy final, and was selected for the tour of Pakistan next year, after just one first class season.

His first double century was for Mumbai while playing against the visiting Australian team at the Brabourne Stadium in 1998. He is the only player to score a century in all three of his Ranji Trophy, Duleep Trophy and Irani Trophy debuts. In 1992, at the age of 19, Tendulkar became the first overseas born player to represent Yorkshire Tendulkar played 16 first-class matches for the county and scored 1070 runs at an average of 46.52.

International career:

Early career:

Tendulkar played his first Test match against Pakistan in Karachi in 1989 aged just 16.He made just 15 runs, being bowled by Waqar Younis, who also made his debut in that match, but was noted for how he handled numerous blows to his body at the hands of the Pakistani pace attack. In the final test in Sialkot, he was hit on the nose by a bouncer, but he declined medical assistance and continued to bat even as he gushed blood from it. In a 20 over exhibition game in Peshawar, Tendulkar made 53 runs of 18 balls, including an over in which he scored 28 runs off Abdul Qadir. This was later called “one of the best innings I have seen” by the then Indian captain Kris Srikkanth. In all, he scored 215 runs at an average of 35.83 in the Test series, and was dismissed without scoring a run in the only One Day International he played.

The series was followed by a tour of New Zealand in which he scored 117 runs at an average of 29.25 in, Tests including an innings of 88 in the Second Test. He was dismissed without scroing in one the two one-day games he played, and scored 36 in the other. On his next tour, to England in 1990, he became the second youngest cricketer to score a Test century as he made 119* at Old Trafford. Wisden described his innings as “a disciplined display of immense maturity” and also wrote: “He looked the embodiment of India’s famous opener, Gavaskar, and indeed was wearing a pair of his pads. While he displayed a full repertoire of strokes in compiling his maiden Test hundred, most remarkable were his off-side shots from the back foot. Though only 5ft 5in tall, he was still able to control without difficulty short deliveries from the English paceman.”

Tendulkar further enhanced his development during the 1991–1992 tour of Australia, that included an unbeaten 148 in Sydney and a century on a fast, bouncing pitch at Perth. Merv Hughes commented to Allan Border at the time that “This little prick’s going to get more runs than you, AB.”

Rise through the ranks:

Tendulkar’s performance through the years 1994–1999 coincided with his physical peak, in his early twenties. On the day of the Hindu festival Holi, Tendulkar was told to open the batting at Auckland against New Zealand in 1994. He went on to make 82 runs off 49 balls. He scored his first ODI century on September 9, 1994 against Australia in Sri Lanka at Colombo. It had taken him 79 ODIs to score a century.

In 1996 against Pakistan in Sharjah, Indian captain Mohammed Azharuddin was going through a lean patch. Tendulkar and Navjot Singh Sidhu both made centuries to set a record partnership for the second wicket. After getting out, Tendulkar found Azharuddin in two minds to bat out. Tendulkar boosted Azharuddin to bat and Azharuddin subsequently unleashed 29 runs in mere 10 balls. It enabled India post a score in excess of 300 runs for the first time. India went on to win that match.

Tendulkar’s rise continued when he was the leading run scorer at the 1996 Cricket World Cup, topping the batting averages whilst scoring two centuries. He was the only Indian batsman to perform in the infamous semi-final of that World Cup. When Tendulkar’s wicket fell, the Indian batting lineup collapsed and India conceded defeat after the crowd began angry demonstrations.

This was the beginning of a period at the top of the batting world, culminating in the Australian tour of India in early 1998, with Tendulkar scoring three consecutive centuries. These were characterized by a premeditated plan to target Australian spinners Shane Warne and Gavin Robertson, to whom he regularly charged down the pitch to drive over the infield. This technique worked as India beat Australia. The test match success was followed by two scintillating knocks in Sharjah where he scored two consecutive centuries in a must-win game and then in finals against Australia tormenting Shane Warne once again. Following the series Warne ruefully joked that he was having nightmares about his Indian nemesis. He also had a role with the ball in that series, including a 5 wicket haul in an ODI. Set 310 runs to win, Australia were cruising comfortably at 3 for 203 in the 31st over when Tendulkar turned the match for India taking wickets of Michael Bevan, Steve Waugh, Darren Lehmann, Tom Moody and Damien Martyn for just 32 runs in 10 overs.

Tendulkar single-handedly won the ICC 1998 quarterfinal at Dhaka to pave way for India’s entry into the semifinals, when he took 4 Australian wickets after scoring 141 runs in just 128 balls.

A chronic back problem flared up when Pakistan toured India in 1999, with India losing the historic Test at Chepauk despite a gritty century from Tendulkar himself. The worst was yet to come as Professor Ramesh Tendulkar, Tendulkar’s father, died in the middle of the 1999 Cricket World Cup. Tendulkar flew back to India to attend the final rituals of his father, missing the match against Zimbabwe. However, he returned with a bang to the World cup scoring a century (unbeaten 140 off 101 balls) in his very next match against Kenya in Bristol. He dedicated this century to his father.

Captaincy:

Tendulkar’s two tenures as captain of the Indian cricket team were not very successful. When Tendulkar took over as Captain in 1996, it was with huge hopes and expectations. However, by 1997 the team was performing poorly. Azharuddin was credited with saying “Nahin jeetega! Chote ki naseeb main jeet nahin hai!”, which translates into: “He won’t win! It’s not in the small one’s destiny”.

Tendulkar, succeeding Azharuddin as captain for his second term, then led India on a tour of Australia, where the visitors were comprehensively beaten 3-0 by the newly-crowned world champions. Tendulkar, however, was at his usual best and won the player of the tournament award as well as player of the match in one of the games. After another Test series defeat, this time by a 0-2 margin at home against South Africa, Tendulkar resigned, and Sourav Ganguly took over as captain in 2000. Tendulkar remains an integral part of the Indian team’s strategic processes. He is often seen in discussion with the captain, at times actively involved in building strategies. Former captain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting moves such as the promotion of Irfan Pathan up the batting order which, although only temporary, had an immediate effect on the team’s fortunes.

Injuries:

Tendulkar continued his good form in Test cricket in 2001 and 2002, with some pivotal performances with both bat and ball. Tendulkar took three wickets on the final day of the famous Kolkata Test against Australia in 2001. Tendulkar took the key wickets of Matthew Hayden and Adam Gilchrist, centurions in the previous test.

Tendulkar made 673 runs in 11 matches in the 2003 Cricket World Cup, helping India reach the final. While Australia retained the trophy that they had won in 1999, Tendulkar was given the Man of the Tournament award. The drawn series as India toured Australia in 2003/04 saw Tendulkar making his mark in the last Test of the series, with 241* in Sydney, putting India in a virtually unbeatable position. He followed up the innings with an unbeaten 50 in the second innings of the test and then an unbeaten 194 against Pakistan at Multan in the following series. The 194 was controversial in that he was stranded prior to reaching his double century as a result of a declaration by Rahul Dravid. In meeting with the press that evening, Tendulkar responded to a question on missing 200 against Pakistan by stating that he was disappointed and that the declaration had taken him by surprise. Many former cricketers commented that Dravid’s declaration was in bad taste. The media noted at the time that the decision had apparently been made by Sourav Ganguly, and Ganguly himself later admitted that it had been a mistake. The controversy was put to rest when Rahul Dravid, Sachin Tendulkar and coach John Wright spoke to the media after the team’s victory and stated that the matter was spoken internally and put to rest.

Although he was in strong form, tennis elbow then took its toll on Tendulkar, leaving him out of the side for most of the year, coming back only for the last two tests when Australia toured India in 2004. He played a part in India’s victory in Mumbai in that series, though Australia took the series 2-1. On December 10, 2005 at Feroz Shah Kotla, Tendulkar scored his record-breaking 35th Test century, against the Sri Lankans. On February 6, 2006, he scored his 39th ODI hundred, in a match against Pakistan. He followed with a run-a-ball 42 in the second one-day international against Pakistan on February 11, 2006, and then a 95 in hostile, seaming conditions on February 13, 2006 in Lahore, which set up an Indian victory.

On March 19, 2006, after scoring an unconvincing 1 off 21 balls against England in the first innings of the third Test in his home ground, Wankhede, Tendulkar was booed off the ground by a section of the crowd, the first time that he had ever faced such flak. Tendulkar was to end the three-Test series without a single half-century to his credit, and news of a shoulder operation raised more questions about his longevity. Tendulkar was operated upon for his injured shoulder. In July 2006, the Board of Control for Cricket in India (BCCI) announced that Tendulkar had overcome his injury problem following a rehabilitation programme and was available for selection, and he was eventually selected for the next series.

Comeback:

Tendulkar’s comeback came in the DLF cup in Malaysia and he was the only Indian batsman to shine. In his comeback match, against West Indies on September 14, 2006, Tendulkar responded to his critics who believed that his career was inexorably sliding with his 40th ODI century. Though he scored 141*, West Indies won the rain-affected match by the D/L method. In the preparation for the 2007 Cricket World Cup, Tendulkar was criticized by Greg Chappell on his attitude. As per the report, Chappell felt that Tendulkar would be more useful down the order, while the latter felt that he would be better off opening the innings, the role he had played for most of his career. Chappell also believed that Tendulkar’s repeated failures were hurting the team’s chances. In a rare show of emotion, Tendulkar hit out at the comments attributed to Chappell by pointing out that no coach has ever suggested his attitude towards cricket is incorrect. On April 7, 2007, the Board of Control for Cricket in India issued a notice to Tendulkar asking for an explanation for his comments made to the media.

At the Cricket World Cup 2007 in the West Indies, Tendulkar and the Indian cricket team, led by Rahul Dravid had a dismal campaign. Tendulkar, who was pushed to bat lower down the order by the Greg Chappell had scores of 7 (Bangladesh), 57* (Bermuda) and 0 (Sri Lanka). As a result, former Australian captain Ian Chappell, brother of the then Indian coach Greg, called for Tendulkar to retire in his column for Mumbai’s Mid Day newspaper.

In the subsequent series against Bangladesh, Tendulkar returned to his opening slot and was Man of the Series. He continued by scoring two consecutive scores of 90+ in the Future Cup against South Africa. He was the leading run scorer and was adjudged the Man of the Series. Tendulkar celebrates upon reaching his 38th Test century against Australia in the 2nd Test at the SCG in 2008, where he finished not out on 154. On the second day of the Nottingham Test (July 28, 2007) Tendulkar became the third cricketer to complete 11,000 Test runs. In the subsequent One day series against England, Tendulkar was the leading run scorer from India with an average of 53.42. In the ODI Series against Australia in October 2007 Tendulkar was the leading Indian run scorer with 278 runs.

Tendulkar was dismissed seven times in 2007 between 90 and 100, including three times at 99, leading some to suggest that he struggles to cope with nerves in this phase of his career. Tendulkar has got out 23 times between 90 and 100 in his international career. On November 8, 2007 he got out on 99 against Pakistan in an ODI at Mohali to the bowling of Umar Gul caught by Kamran Akmal. In the fourth ODI, he got out on 97 (off 102 balls with 16 fours) after dragging a delivery from Umar Gul on to his stumps, falling short of another century in ODIs in 2007.

2007/08 tour of Australia:

In the Border-Gavaskar Trophy, 2007-08, Tendulkar showed exceptional form, becoming the leading run scorer with 493 runs in four Tests, despite consistently failing in the second innings. Sachin scored 62 runs in the first innings of the first Test at the MCG in Melbourne, but couldn’t prevent a heavy 337-run win for Australia. In the controversial New Years Test at Sydney, Tendulkar scored an unbeaten 154 as India lost the Test. This was his third century at the SCG, earning him an average of 221.33 at the ground. In the third Test at the WACA in Perth, Sachin was instrumental in India’s first innings score of 330, scoring a well compiled 71, only to be dismissed by what was later confirmed to be a questionable LBW decision. India went on to record a historic triumph at the WACA. In the fourth Test at Adelaide, which ended in a draw, he scored 153 in the first innings, involving in a crucial 126 run stand with V.V.S. Laxman for the fifth wicket to lead India to a score of 282 for 5 from 156 for 4. He secured the Player of the Match award.

In the One-Day International Commonwealth Bank Tri-Series involving Sri Lanka and Australia, Tendulkar became the first and only batsman to complete 16,000 runs in ODIs. He achieved this feat against Sri Lanka on February 5, 2008 at Brisbane. He started the CB series well notching up scores of 10, 35, 44 and 32, but could not convert the starts into bigger scores. His form dipped a bit in the middle of the tournament, but Tendulkar came back strongly in India’s must-win game against Sri Lanka at Hobart, scoring 63 off 54 balls. He finished the series with a match winning 117 not out off 120 balls in the first final, and 91 runs in the second final.

Indian Premier League:

Tendulkar was made the icon player and captain for his home side, the Mumbai Indians in the inaugural Indian Premier League Twenty20 competition in 2008. As an icon player, he was signed for a sum of US$1,121,250, 15% more than the second-highest paid player in the team, Sanath Jayasuriya.

Style of play:- Tendulkar plays a wristy leg-side flick.

Tendulkar is ambidextrous:- He bats, bowls and throws with his right hand, but writes with his left hand. He also practices left-handed throws at the nets on a regular basis. Cricinfo columnist Sambit Bal has described him as the “most wholesome batsman of his time“. His batting is based on complete balance and poise while limiting unnecessary movements and flourishes. He appears to show little preference for the slow and low wickets which are typical in India, and has scored many centuries on the hard, bouncy pitches in South Africa and Australia. He is known for his unique punch style of hitting the ball over square. He is also renowned for his picture-perfect straight drive, often completed with no follow-through. Recently, legendary Indian batsman Sunil Gavaskar, in an article he wrote in the AFP, remarked that “it is hard to imagine any player in the history of the game who combines classical technique with raw aggression like the little champion does”.

Sir Donald Bradman, considered by many the greatest batsman of all time, considered Tendulkar to have a batting style similar to his. In his biography, it is stated that “Bradman was most taken by Tendulkar’s technique, compactness and shot production, and had asked his wife to have a look at Tendulkar, having felt that Tendulkar played like him. Bradman’s wife, Jessie, agreed that they did appear similar.”

Tendulkar at the crease, getting ready to face a delivery:

Former Australian cricket team coach John Buchanan voiced his opinion that Tendulkar had become susceptible to the short ball early in his innings because of a lack of footwork. Buchanan also believes Tendulkar has a weakness while playing left-arm pace. He was affected by a series of injuries since 2004. Since then Tendulkar’s batting has tended to be less attacking. Explaining this change in his batting style, he has acknowledged that he is batting differently due to that fact that (1) No batsman can bat the same way for the entire length of a long career and (2) He is a senior member of the team now and thus has more responsibility. During the early part of his career he was a more attacking batsman and frequently scored centuries at close to a run a ball. Ian Chappell, former Australian player, recently remarked that “Tendulkar now, is nothing like the player he was when he was a young bloke”. However, during the latest tour of Australia in 2008, Tendulkar displayed glimpses of his attacking style with several masterful innings, dominating attacks in a manner reminiscent of his younger days.

While Tendulkar is not a regular bowler, he is adept at bowling medium pace, leg spin, and off spin with equal ease. He often bowls when two batsmen of the opposite team have been batting together for a long period, as he can often be a useful partnership breaker. With his bowling, he has helped secure an Indian victory on more than one occasion. He has taken 44 test match wickets and is the 9th highest wicket taker for India in ODIs.

Career achievements:

Test Cricket: -

Game Appearances:

• On his Test debut, Sachin Tendulkar was the third youngest debutant (16y 205d). Mushtaq Mohammad (15y 124d) and Aaqib Javed (16y 189d) debuted in Test matches younger than Tendulkar. Since then, there have been 2 players who were younger than Sachin on their Test Cricket debut: Hasan Raza – Pakistan (14y 227d), the current youngest debutant, and Mohammad Sharif – Bangladesh (15y 128d).

• Tendulkar has played the most number of Test Matches (159) for India (Kapil Dev and Rahul Dravid are second with 131 Test appearances each).

• Tendulkar is second in the list of players with most Test caps at 159. Only Steve Waugh (168 Tests) has appeared in more games than Tendulkar.

Runs Scored:

• Highest run scorer in the history of Test cricket with 12773 Test runs. He achieved this feat after surpassing West Indies’ Brian Lara against Australia in the Border Gavaskar Trophy series, on October 17 , 2008 at Punjab Cricket Association Stadium, Mohali, India.

• Career Average (1989-2008, 158 Tests, 12,773 runs at 54.58 )

• Became the first Indian to surpass the 11,000 Test run mark and the third International player behind Allan Border and Brian Lara. Lara took 213 innings, Sachin 223 and Border 259.

• Second Indian after Sunil Gavaskar to make over 10,000 runs in Test matches.

• Tendulkar and Brian Lara are the fastest to score 10,000 runs in Test cricket history. Both of them achieved this in 195 innings.

• On 5 April 2009 Sachin Tendulkar (7165) edged past Brian Lara’s (5736) world record of runs scored in Tests away from home. Tendulkar achieved this in 90 away Test matches while Lara had scored his runs in 66 away Tests.

• Tendulkar has five calendar years with 1000 or more runs – 2008(1063), 2002 (1392 runs), 1999 (1088 runs), 2001 (1003 runs) and 1997 (1000 runs). Gavaskar is the only other Indian with four seasons of 1000+ runs. Only Tendulkar, Matthew Hayden, Ricky Ponting and Brian Lara have five seasons with 1000 or more runs in Test cricket.

Centuries:

• Highest number of Test centuries (42), overtaking Sunil Gavaskar’s record (34) on 10 December 2005 vs Sri Lanka in Delhi. Ricky Ponting has 38 centuries to his credit and Brian Lara has scored 34 Test Centuries.

• When Tendulkar scored his maiden century in 1990, he was the second youngest to score a century. Only Mushtaq Mohammad had scored a century at a younger age by 1990. Tendulkar’s record was bettered by Mohammad Ashraful in 2001/02 season. The record for previous youngest Indian centurion was held by Kapil Dev.

• Tendulkar’s record of five centuries before he turned 20 is a current world record.

• Tendulkar holds the current record (217 against NZ in 1999/00 Season) for the highest score in Test cricket by an Indian when captaining the side. Gavaskar held the previous record (205 against West Indies in Bombay – 1978/79 season)

• Tendulkar has scored centuries against all Test playing nations. He was the third batman to achieve the distinction after Steve Waugh and Gary Kirsten. The current list also includes Brian Lara, Ricky Ponting, Rahul Dravid, Jacques Kallis, Adam Gilchrist and Marvan Atapattu.

• Tendulkar’s 37th century against Bangladesh during the 2nd Test , made history as the 1st time the top four batsmen of any team had all scored centuries in a single innings. Dinesh Karthik (129), Wasim Jaffer (138) and Rahul Dravid (129) were the other centurions in the innings.
• ODI

Highlights of ODI career include:

Game Appearances:

• Matches Played: 428 ( Most )

• Consecutive ODI Appearances: 185

• Most Stadium Appearances: 90 different Grounds

• Inning Appearances: 418 ( Most ). First to appear in 400 innings in ODI matches.

• On his debut, Sachin Tendulkar was the second youngest debutant. Only Aaqib Javed debuted in ODI matches younger than Sachin Tendulkar. Since then, there has been 4 players who were younger than Sachin on their ODI debut: Hasan Raza (Pakistan) – the current youngest debutant, Mohammad Sharif (Bangladesh), Shahid Afridi (Pakistan) and Ramveer Rai (UAE)

Runs Scored:

• Most Runs: 16,895 Runs at the rate of 44.57 runs for every time he has gotten out (as of September 14 2009). He is the leading run scorer in the ODI format of the game and the only player ever to cross the 13,000-14,000-15,000 and 16,000 run marks.

• First player to reach 10,000-11,000-12,000-13,000-14,000-15,000and 16000 ODI runs.

• Highest individual score among Indian batsmen (186* against New Zealand at Hyderabad in 1999). The score of 186* is listed the sixth highest score recorded in ODI matches

• Holds the record for scoring 1,000 ODI runs in a calendar year. He has done it seven times – 1994, 1996, 1997, 1998, 2000, 2003 and 2007

• Tendulkar has scored over 1000 ODI runs against all major Cricketing nations.

• Tendulkar is the only batsman to score over 2500 runs against any opponent (Australia). Tendulkar is also the only batsman to achieve the feat runs against 2 opponents – Sri Lanka is the other team.

• After Sachin crossed the 10,000-run mark in ODIs, only seven other players have managed to cross the milestone: (Sanath Jayasuriya, Sourav Ganguly, Rahul Dravid, Ricky Ponting, Brian Lara, Inzamam ul Haq, and Jacques Kallis). Sachin was the fastest to reach 10,000 runs taking 259 innings and has the highest batting average among batsmen with over 10,000 ODI runs

Centuries & Fifties Record:

• Most centuries: 44

• Most centuries against an opponent – 8 vs. Australia.

• Most centuries vs. Australia, South Africa, New Zealand, Sri Lanka and Zimbabwe.

• Most Fifties: 91.

• Highest number of 50+ scores in ODIs – 135 (44 Centuries and 91 Fifties).

• Only player to have over 100 innings of 50+ runs.

ODI Awards:

• Most Man of the Match Awards: 59 Man of the Match Awards

• Most Man of the Series Awards: 14 Man of the Series Awards

Calendar Year Record:

• Most ODI runs in a calendar year: 1,894 ODI runs in 1998.

• Most Centuries in a calendar year: 9 ODI centuries in 1998

Partnership Records:

• Sachin Tendulkar with Sourav Ganguly hold the world record for the maximum number of runs scored by the opening partnership. They have put together 6,271 runs in 128 matches that includes 20 century partnerships and 21 fifty run partnerships. The 20 century partnerships for opening pair is also a world record.

• Sachin Tendulkar and Rahul Dravid hold the world record for the highest partnership in ODI matches when they scored 331 runs against New Zealand in 1999 at the LBS, Hyderabad

• Sachin Tendulkar has been involved in six 200 run partnerships in ODI matches – a record that he shares with Sourav Ganguly and Rahul Dravid.

World Cup:

• Most runs (1,796 at an average of 59.87 as on 20 March 2007) in World Cup Cricket History including 4 centuries & 13 fifties with a best score of 152* against Namibia in 2003 world cup

• 673 runs in 2003 Cricket World Cup, highest by any player in a single Cricket World Cup

• Player Of The World Cup Tournament in the 2003 Cricket World Cup.

• 523 runs in the 1996 Cricket World Cup at an average of 87.16, making him the highest run scorer in the 1996 World Cup and setting the then record for the highest runs by any player in a single Cricket World Cup – subsequently bettered by himself in the 2003 World Cup

Combined (ODI & Test) records:

First batsman in history to score over 50 centuries in international cricket. He now has 86 centuries (42 in Tests, 44 in ODIs), which is still the record for the highest number of centuries in international cricket.

• Most overall runs in international cricket, (ODIs+Tests+Twenty20s), with 28,861 runs overall (12,773 in Tests, 16,895 in ODIs).

• Record of getting out the maximum number of times in the 90s in international matches. He has been dismissed 24 times (17 in ODIs and 7 in Tests) on scores of 90-99. The 17 nineties in ODIs are an ODI record too.

Awards:

Official Awards:

• 1994: Arjuna Award Receipient for achievements in Cricket

• 1997: Tendulkar was one of the five cricketers selected as Wisden Cricketer of the Year
• 1997/98: India’s highest sporting honour – Rajiv Gandhi Khel Ratna

• 1999: Padma Shri – India’s civilian medal of recognition

• 2008: Padma Vibhushan, India’s second highest civilian award.

Media Awards:

• In August 2003, Sachin Tendulkar was voted as the “Greatest Sportsman” of the country in the sport personalities category in the Best of India poll conducted by Zee News.

• In November 2006, Time magazine named Tendulkar as one of the Asian Heroes.

• In December 2006, he was named “Sports person of the Year”

• The current India Poised campaign run by The Times of India has nominated him as the Face of New India next to the likes of Amartya Sen and Mahatma Gandhi among others.

Match awards:

TEST: Man of Series Awards:
	Series	Season	Series Performance
1	Border-Gavaskar Trophy (Australia in India Test Series)	1997/98	446 (3 Matches, 5 Innings, 2×100, 1×50); 13.2-1-48-1; 2 Catches
2	Border-Gavaskar Trophy (India in Australia Test Series)	1999/00	278 Runs (6 Innings, 1×100, 2×50); 9-0-46-1
3	England in India Test Series	2001/02	307 Runs (4 Innings, 1×100, 2×50); 17-3-50-1; 4 Catches
4	India in Bangladesh Test Series	2007	254 Runs (3 Innings, 2×100, 0×50); 6.3-1-35-2; 2 Catches

TEST: Man of the Match Awards:
S No	Opponent	Venue	Season	Match Performance
1	England	Old Trafford, Manchester	1990	1st Innings: 68 (8×4); 2 Catches2nd Innings: 119 (17×4)
2	England	Chepauk, Chennai	1992/93	1st Innings: 165 (24×4, 1×6); 2-1-5-02nd Innings: 2 Catches; 2-1-4-0
3	New Zealand	Chepauk, Chennai	1995/96	1st Innings: 52 (5×4)
4	Australia	Chepauk, Chennai	1997/98	1st Innings: 4 (1×4); 1 Catch2nd Innings: 155 (14×4, 4×6)
5	Pakistan	Chepauk, Chennai	1998/99	1st Innings: 0; 3-0-10-12nd Innings: 136 (18×4); 7-1-35-2
6	New Zealand	Motera, Ahmedabad	1999/00	1st Innings: 217 (29×4)2nd Innings: 15 (3×4); 5-2-19-0
7	Australia	MCG, Melbourne	1999/00	1st Innings: 116 (9×4, 1×6)2nd Innings: 52 (4×4)
8	South Africa	Wankhede, Mumbai	1999/00	1st Innings: 97 (12×4, 2×6); 5-1-10-32nd Innings: 8 (2×4); 1-0-4-0
9	West Indies	Eden Gardens, Kolkata	2002/03	1st Innings: 36 (7×4); 7-0-33-02nd Innings: 176 (26×4)
10	Australia	SCG, Sydney	2003/04	1st Innings: 241 (33×4)2nd Innings: 60 (5×4); 6-0-36-0; 1 Catch
11	Australia	Adelaide	2007/08	1st Innings: 1532nd Innings: 13

Tendulkar has won a record 14 Man of the Series(MoS) and (59 Man of the Match(MoM) awards in ODI Matches. He has the distinction of having won MoM Award against all ICC Full Members (Test Playing Nations). UAE (2 Matches), Netherlands (1 Match) and Bermuda (1 match) are the only teams against whom he has not won a Man of the Match Award in ODI Cricket.

Man of the Match Awards:
#	Opponent	Total	Home	Away	Neutral
1	Australia (59 Matches)	11	5	1	5
2	Bangladesh (10 Matches)	1	0	0	1
3	England (27 Matches)	2	0	1	1
4	New Zealand (38 Matches)	5	4	1	0
5	Pakistan (61 Matches)	7	1	1	5
6	South Africa (50 Matches)	4	3	1	0
7	Sri Lanka (65 Matches)	5	1	1	3
8	West Indies (38 Matches)	9	3	1	5
9	Zimbabwe (34 Matches)	8	0	4	4
10	Kenya (10 Matches)	4	2	0	2
11	Namibia (1 Matches)	1	0	0	1
	TOTAL (381 Matches)	56	19	10	27

ODI Awards:

He holds the world record for the most number of Man of the Series (MoS) and Man of the Match (MoM) awards in ODI matches. Tendulkar also holds the record for most number of MoM awards in Cricket World Cup matches (8 MoM Awards in 36 games).

In terms of frequency of Man of Match awards, Tendulkar averages an award once every 7.25 matches – 59 awards in 428 matches (as of September 14, 2009). This average stands behind Viv Richards (MoM award once every 5.58 matches) and Gordon Greenidge (MoM award once every 6.00 matches) for cricketers who have appeared in at least 100 matches.

Man of the series awards:
	Series (Opponents)	Season	Series Performance
1	Singer Series (Australia, Sri Lanka)[7]	1994	136 (4 Matches & 3 Innings, 1×100)
2	Wills World Series (West Indies, New Zealand)	1994/95	285 Runs (5 Innings, 1×100, 2×50); 39-4-155-8; 1 Catch
3	West Indies in India ODI Tour	1994/95	246 Runs (5 Innings, 1×100, 2×50); 16-0-93-1; 1 Catch
4	Silver Jubliee Independence Cup (Bangladesh, Pakistan)	1997/98	258 Runs (5 Innings, 3×50); 23.3-0-148-5; 6 Catches
5	Coca-Cola Cup (Australia, New Zealand)	1997/98	435 Runs (5 Innings, 2×100, 1×50); 19-0-101-2
6	India in Zimbabwe ODI Tour	1998/99	158 Runs (3 Innings, 1×100); 6-0-41-0; 1 Catch
7	Coca-Cola Championship (Zimbabwe, Sri Lanka)	1998/99	274 Runs (5 Innings, 2×100); 14-0-51-2; 1 Catch
8	South Africa in India ODI Tour	1999/00	274 Runs (5 Innings, 1×100, 1×50); 49-1-219-6; 1 Catch
9	Coca-Cola Cup (West Indies, Zimbabwe)	2001	282 Runs (5 Innings, 1×100, 2×50); 4-0-25-0
10	England in India ODI Tour	2001/02	266 Runs (6 Innings, 2×50); 30.5-158-2; 3 Catches
11	2003 Cricket World Cup	2002/03	673 Runs (11 Innings, 1×100, 6×50); 18-0-77-2; 4 Catches
12	TVS Cup (Australia, New Zealand)	2003/04	466 Runs (7 Innings, 2×100, 2×50); 21-0-125-1
13	West Indies in India ODI Tour	2006/07	191 Runs (4 Innings, 1×100, 1×50); 23-0-112-4
14	Future Cup (vs South Africa at Belfast)[8][9]	2007	200 Runs (3 Matches, 3 Innings, 2×50)
15	Compaq Cup Tri-Series	2009	212 Runs (3 Innings, 1×100);

Man of the match award
S No	Opponent	Venue	Season	Match Performance
1	Sri Lanka	Nehru Stadium, Pune	1990/91	53 (41b, 7×4, 1×6); 9-0-39-2; 2 Catches
2	West Indies	Sharjah CA Stadium, Sharjah	1991/92	11* (27b, 1×4); 10-1-34-4
3	South Africa	Eden Gardens, Kolkata	1991/92	62 (73b, 8×4, 1×6); 5-0-27-1
4	West Indies	MCG, Melbourne	1991/92	57* (88b, 2×4); 10-1-38-0
5	Pakistan	SCG, Sydney	1991/92	54* (62b, 3×4); 10-0-37-1
6	Zimbabwe	Westpac Park, Hamilton	1991/92	81 (77b, 8×4, 1×6); 6-0-35-1
7	New Zealand	Eden Park, Auckland	1993/94	82 (49b, 15×4, 2×6)
8	Australia	Premadasa Stadium, Colombo	1994	110 (130b, 8×4, 2×6); 3-0-15-0
9	New Zealand	IPCL Ground, Vadodara	1994/95	115 (136b, 9×4), 3-0-27-0
10	New Zealand	Feroz Shah Kotla, New Delhi	1994/95	62 (54b, 13×4); 10-2-29-2
11	West Indies	Eden Gardens, Kolkata	1994/95	66 (68b, 8×4); 8-2-35-1
12	Sri Lanka	Sharjah CA Stadium, Sharjah	1994/95	112* (107b, 15×4, 1×6); 1 Catch
13	Kenya	Barabati Stadium, Cuttack	1995/96	127* (138b, 15×4, 1×6); 5-0-26-0
14	West Indies	Roop Singh Stadium, Gwalior	1995/96	70 (91b, 8×4)
15	Pakistan	Sharjah CA Stadium, Sharjah	1995/96	118 (140b, 8×4, 2×6); 7.1-0-40-2
16	Pakistan	Toronto CSC Club, Toronto	1996	89* (89b, 9×4, 3×6); 2-0-12-0; 1 Catch
17	Australia	Chinnaswamy Stadium, Bangalore	1996/97	88 (111b, 9×4); 8-0-45-1; 2 Catches
18	South Africa	Wankhede Stadium, Mumbai	1996/97	114 (126b, 14×4)
19	Zimbabwe	Willowmoore Park, Benoni	1996/97	104 (97b, 8×4, 1×6); 3-0-16-0
20	New Zealand	Chinnaswamy Stadium, Bangalore	1997	117 (137b,13×4, 2×6); 7-0-35-0
21	Pakistan	Bangabandhu National Stadium, Dhaka	1997/98	95 (78b, 6×4, 5×6); 7-0-45-3
22	Australia	Jawaharlal Nehru Stadium, Kochi	1997/98	8 (11b, 1×4); 10-1-32-5
23	Australia	Green Park Stadium, Kanpur	1997/98	100 (89b, 5×4, 7×6); 4-0-19-0
24	Australia	Sharjah CA Stadium, Sharjah	1997/98	80 (72b, 9×4); 4-0-21-0
25	Australia	Sharjah CA Stadium, Sharjah	1997/98	143 (131b, 9×4, 5×6); 5-0-27-1; 1 Run Out
26	Australia	Sharjah CA Stadium, Sharjah	1997/98	134 (131b, 12×4, 3×6); 1-0-12-0
27	Kenya	Eden Gardens, Kolkata	1998	100* (103b, 13×4); 1-0-4-0
28	Sri Lanka	Premadasa Stadium, Colombo	1998	128 (131b, 8×4, 2×6); 1-0-13-0
29	Zimbabwe	Queens Sports Club, Bulawayo	1998/99	127* (130b, 13×4, 1×6); 1 Catch
30	Australia	Bangabandhu National Stadium, Dhaka	1998/99	141 (128b, 13×4, 3×6); 9.1-0-38-4; 1 Catch
31	Zimbabwe	Sharjah CA Stadium, Sharjah	1998/99	118 (112b, 14×4, 2×6); 1-0-4-0
32	Zimbabwe	Sharjah CA Stadium, Sharjah	1998/99	124 (92b, 12×4, 6×6); 4-0-16-1; 1 Catch
33	Kenya	County Cricket Ground, Bristol, Bristol	1999	140* (101b, 16×4, 3×6); 1-0-23-0
34	Zimbabwe	Kallang Ground, Singapore	1999	85 (72b, 7×4, 3×6)
35	New Zealand	LBS Stadium, Hyderabad	1999/00	186* (150b, 20×4, 3×6); 1 Catch
36	South Africa	IPCL Ground, Vadodara	1999/00	122 (138b, 12×4); 9-1-43-0
37	Sri Lanka	Sharjah CA Stadium, Sharjah	2000/01	101 (140b, 3×4, 1×6); 5-0-22-0
38	Australia	Nehru Stadium, Indore	2000/01	139 (125b, 19×4); 1 Catch
39	Zimbabwe	Harare Sports Club, Harare	2001	70 (70b, 13×4)
40	West Indies	Queens Sports Club, Bulawayo	2001	81 (110b, 8×4); 2-0-14-0
41	West Indies	Harare Sports Club, Harare	2001	122 (131b, 12×4, 1×6); 2-0-11-0
42	Kenya	Boland Park, Paarl	2001/02	146 (132b, 17×4)
43	England	MA Chidambaram Stadium, Chennai	2001/02	68 (79b, 10×4); 1-0-8-0; 1 Catch
44	West Indies	Queen’s Park Oval, Port of Spain	2001/02	65 (70b, 3×4,1×6); 3-0-20-1
45	Sri Lanka	County Cricket Ground, Bristol	2002	113 (102b, 12×4, 1×6)
46	Zimbabwe	Harare Sports Club, Harare	2002/03	81 (91b, 10×4)
47	Namibia	Pietermaritzburg Oval, Pietermaritzburg	2002/03	152 (151b, 18×4)
48	Pakistan	Centurion Park, Centurion	2002/03	98 (75b, 12×4, 1×6)
49	Australia	Roop Singh Stadium, Gwalior	2003/04	100 (119b, 9×4, 1×6); 6-0-39-1
50	Pakistan	Pindi Club Ground, Rawalpindi	2003/04	141 (135b, 17×4, 1×6); 6-0-45-0
51	Bangladesh	SSC Ground, Colombo	2004	82 (126b, 10×4, 1×6); 10-0-35-3
52	West Indies	Kinrara Academy Oval, Kuala Lumpur	2006/07	141 (148b, 13×4, 5×6)
53	West Indies	IPCL Ground, Vadodara	2006/07	100* (76b, 10×4, 1×6)
54	South Africa	Belfast, Northern Ireland	2006/07	93 (106b, 13×4, 2×6)
55	England	The Oval, England	2007/08	94 (81b, 16×4, 1×6)
56	Pakistan	Gwalior, India	2007/08	97 (102b, 16×4)
57	Australia	SCG, Australia	2007/08	117* (120b, 10×4)
58	New Zealand	Christchurch, New Zealand	2008/09	163* (133b, 16×4, 5×6)
59	Sri Lanka	Colombo, Sri Lanka	2009/10	138 (133b, 10×4, 1×6)

Sachin Tendulkar is the most prolific run scorer in one-day internationals with 16,895 runs. With a current aggregate of 12,773 Test runs, he surpassed Brian Lara’s previous record tally of 11,953 runs as the highest run scorer in test matches in the second Test of Australia’s 2008 tour of India in Mohali. Sachin described “It is definitely the biggest achievement in 19 years of my career” on the day he achieved the record. He also holds the record of highest number of centuries in both Test (42) and ODI cricket (44). Throughout his career, he has made a strong impact on Indian cricket and was, at one time, the foundation of most of the team’s victories. In recognition with his impact on sport in a cricket-loving country like India, Tendulkar has been granted the Rajiv Gandhi Khel Ratna, Arjuna Award, Padma Shri and Padma Vibhushan by the Government of India. He was also elected Wisden Cricketer of the Year in 1997 and is ranked by the objective scoring method of the Wisden 100 as the second best test batsman and best ODI batsman of all time.

Tendulkar has also consistently done well in Cricket World Cups (excluding the 2007 Cricket World Cup in which India were knocked out after only 3 matches). Tendulkar was the highest run scorer of the 2003 Cricket World Cup and 1996 Cricket World Cup. Tendulkar has scored over 1000 runs in a calendar year in ODIs 7 times, and in one of these years he scored 1894 runs, easily the record for the highest number of runs scored by any player in a single calendar year for one day internationals. Tendulkar is also one of the very few players who are still playing in international cricket from the 1980s.

He has been Man of the Match 11 times in Test matches and Man of the Series 4 times, out of them twice in the Border-Gavaskar Trophy against Australia. The performances earned him respect from Australian cricket fans and players.

Individual honours & appreciations:

• Padma Vibhushan, India’s second highest civilian award, 2008.

• ICC World ODI XI: 2004, 2007

• Rajiv Gandhi Awards – Sports: 2005

• Player of the tournament in 2003 Cricket World Cup

• Padma Shri, India’s fourth highest civilian award, 1999

• Rajiv Gandhi Khel Ratna, India’s highest honour given for achievement in sports, 1997-98.

• Wisden Cricketer of the Year: 1997

• Arjuna Award, by the Government of India in recognition of his outstanding achievement in Cricket, 1994.

• In January 2008, British Prime Minister Gordon Brown suggested that Sachin should be conferred with an honorary knighthood for his contribution to international cricket. He was mentioned in the TIME magazine as the “The greatest living exponent of his craft.”

Praise by other cricketers:

• In September 2007, former Australian leg-spinner Shane Warne published his list of the 50 greatest cricketers who had played during his time, in which Tendulkar had secured the number 1 spot.

• Sunil Gavaskar, one of the greatest Indian Test batsmen, regarded as Tendulkar as being the “closest thing to batting perfection.”

• Shane Warne had mentioned a decade back, “I’ll be going to bed having nightmares of Sachin just running down the wicket and belting me back over the head for six. He was unstoppable. I don’t think anyone, apart from Don Bradman, is in the same class as Sachin Tendulkar. He is just an amazing player.”

• Wasim Akram said “Cricketers like Sachin come once in a lifetime and I am privileged he played in my time.”

• Viv Richards who said “He is 99.5 percent perfect. I’d pay to see him.”

• Brian Lara who said “You know genius when you see it. And let me tell you, Sachin is pure genius.”

• Barry Richards who said “Sachin is cricket’s God.”

• Former New Zealand all-rounder Richard Hadlee believes Sachin Tendulkar is the greatest batsman ever to grace the game.

• Former Australian captain Steve Waugh has said in the past that Tendulkar will go down in history as the best ever batsman after Bradman.

• Former South African great Allan Donald considers Tendulkar to be the best batsman he has ever bowled to.

• Current Australian captain Ricky Ponting too believes that Tendulkar is the best batsman he has seen or played against.

Controversies:

Mike Denness incident:

In the second test of India’s 2001 tour of South Africa, match referee Mike Denness fined four Indian players for excessive appealing as well as the Indian captain Sourav Ganguly for not controlling his team. Tendulkar was given a suspended ban of one game in light of alleged ball tampering. Television cameras picked up images that suggested Tendulkar may have been involved in cleaning the seam of the cricket ball in the second test match between India and South Africa at St George’s Park, Port Elizabeth. This can, under some conditions, amount to altering the condition of the ball. The match referee Mike Denness found Sachin Tendulkar guilty of ball tampering charges and handed him a one Test match ban. The incident escalated to include allegations of racism, and led to Mike Denness being barred from entering the venue of the third test match. After a thorough investigation, the International Cricket Council revoked the official status of the match and the ban on Tendulkar was lifted. Tendulkar’s ball tampering charges and Sehwag’s ban for excessive appealing triggered a massive backlash from the Indian public and even the Indian parliament.

Controversy over Ferrari customs waiver:

In commemorating Sachin Tendulkar’s feat of equalling Don Bradman’s 29 centuries in Test Cricket, automotive giant Ferrari invited Sachin Tendulkar to its paddock in Silverstone on the eve of the British Grand Prix (July 23, 2002) to receive a Ferrari 360 Modena from the legendary F1 racer Michael Schumacher. On September 4, 2002 India’s then finance minister Jaswant Singh wrote to Sachin telling him that the government will waive customs duty imposed on the car as a measure to applaud his feat. However the rules at the time stated that the customs duty can be waived only when receiving an automobile as a prize and not as a gift. It is claimed that the proposals to change the law (Customs Act) was put forth in Financial Bill in February 2003 and amended was passed as a law in May 2003. Subsequently the Ferrari was allowed to be brought to India without payment of the customs duty (Rs 1.13 Crores or 120% on the car value of Rs 75 Lakhs). When the move to waive customs duty became public in July 2003, political and social activists protested the waiver and filed PIL in the Delhi High Court. With the controversy snowballing, Sachin offered to pay the customs duty and the tab was finally picked up by Ferrari. Tendulkar has been seen taking his Ferrari 360 Modena for late-night drives in Mumbai.

Fan following:

Sachin Tendulkar’s entry into world cricket was very much hyped up by former Indian stars and those who had seen him play. By scoring his first half-century in his second match and his first century aged 17, Tendulkar’s consistent performances earned him a fan following across the globe, including amongst Australian crowds, where Tendulkar has consistently scored centuries. One of the most popular sayings by Sachin’s fans is “Cricket is my religion and Sachin is my God”. Cricinfo mentions in his profile that “…Tendulkar remains, by a distance, the most worshipped cricketer in the world.”

At home in Mumbai, Tendulkar’s fan following is so great that he is unable to lead a normal life. Ian Chappell has said that he would be unable to cope with the lifestyle Tendulkar was forced to lead, having to “wear a wig and go out and watch a movie only at night“. In an interview with Tim Sheridan, Tendulkar admitted that he sometimes went for quiet drives in the streets of Mumbai late at night when he would be able to enjoy some peace and silence.

Business interests:

Tendulkar’s immense popularity has led him to numerous profitable business dealings in the past. He currently has the most sponsorships out of all players in world cricket. Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel in 1995, the value of the deal being 30 crore rupees over 5 years. His next contract with WorldTel in 2001 was valued at 80 crores over 5 years. In 2006, he signed a contract with Saatchi and Saatchi’s ICONIX values at 180 crores over 3 years. He is the highest earning cricketer in the world.

Making use of his popularity, Tendulkar has opened two restaurants: ‘Tendulkar’s’ (Colaba, Mumbai) & ‘Sachin’s’ (Mulund, Mumbai). Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants. He has also got a new restaurant in Bangalore called Sachin’s.

In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name ‘S Drive and Sach’. A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.

Product and brand endorsements:

• Pepsi: 1992 – Present
• Canon: 2006 – 2009
• Airtel: 2004-2006
• Nazara Technologies: 2005 – 2008. License for Mobile Content development based on Sachin.
• Reliance Communications sub-licensed brand ‘Sachin Tendulkar’ to update the user of the latest 2007 Cricket World Cup scores and news in Sachin’s voice. Hutch – ICC’s prime communication sponsor protested calling Reliance’s plan as ‘ambush marketing’, a charge that Reliance Communication denies.
• Britannia: 2001 – 2007
• HomeTrade: 2001 – 2002
• Sunfeast: 2007 – 2013/14
• National Egg Coordination Committee (NECC): 2003 – 2005
• Boost: 1990 – Present
• Action Shoes: 1995 – 2000
• Adidas: 2000-2010
• Fiat Palio: 2001 to 2003
• Reynolds: 2007 – Present
• TVS: 2002 – 2005
• ESPN Star Sports: 2002 – Present
• G-Hanz: 2005 – 2007
• Sanyo BPL: 2007 – Present
• AIDS Awareness Campaign: 2005
• Colgate-Palmolive
• Philips
• MRF
• VISA
• Aviva
• Royal Bank of Scotland Group

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